Social Media Strategist

Social media strategists develop, manage and track multimedia content on their employer’s social media pages. They manage a day-to-day social content calendar for social media channels, drive engagement and research social media platforms to create reports. Because of the popularity of social media, social media strategists play a crucial role in defining agriculture’s brand to the masses.

What Responsibilities Will I Have?

  • Be familiar with existing social media outlets and stay up to date on new outlets
  • Create or coordinate the creation of social media content (photos, videos, graphics, written copy)
  • Manage and create effective content for social media platforms and blogs (if applicable)
  • Support digital campaigns that have social media components
  • Review market research to generate reports on the most effective social media platforms and strategies
  • Protect the organization and its brands by responding to issues that arise on social media
  • Be familiar with social media analytics metrics and resources and use them to gage the success of social media efforts
  • Monitor the social media market for any changes that can affect marketing strategies
  • Record social media analytics and perform forecasting for marketing to achieve sales objectives
  • Draw conclusions and make recommendations based on campaign analysis
  • Manage external vendor and consumer relationships
  • Lead and manage marketing projects, including planning, budget and status reporting
  • Monitor and analyze metrics and outcomes of marketing programs
  • Track and report on budgets for assigned programs

Recommended High School Courses:

  • agricultural education
  • English
  • communications/journalism
  • art
  • design
  • graphic design
  • computer skills

Education/Training Required:

Social media strategists may have an associates or bachelor’s degree in communications, marketing, business administration or a closely related field. When working in agriculture, an agricultural communications degree is more competitive for job-seeking individuals.

AgExplorer Partners