Social Media Strategist
Social media strategists develop, manage and track multimedia content on their employer’s social media pages. They manage a day-to-day social content calendar for social media channels, drive engagement and research social media platforms to create reports. Because of the popularity of social media, social media strategists play a crucial role in defining agriculture’s brand to the masses.
Future Job Market
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Fair
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Good
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Excellent
Typical Employers:
Social media strategists are employed by various-size companies and organizations that have a desire to market their corporate brand via social media sites.
Suggested Professional Organizations and Associations:
- AgChat Foundation
- Agricultural Communicators Network
- Agricultural Relations Council
- National Agri-Marketing Association
- National Association of Farm Broadcasting
Salary:
$57,000?
SAE Connections:
What Responsibilities Will I Have?
- Be familiar with existing social media outlets and stay up to date on new outlets
- Create or coordinate the creation of social media content (photos, videos, graphics, written copy)
- Manage and create effective content for social media platforms and blogs (if applicable)
- Support digital campaigns that have social media components
- Review market research to generate reports on the most effective social media platforms and strategies
- Protect the organization and its brands by responding to issues that arise on social media
- Be familiar with social media analytics metrics and resources and use them to gage the success of social media efforts
- Monitor the social media market for any changes that can affect marketing strategies
- Record social media analytics and perform forecasting for marketing to achieve sales objectives
- Draw conclusions and make recommendations based on campaign analysis
- Manage external vendor and consumer relationships
- Lead and manage marketing projects, including planning, budget and status reporting
- Monitor and analyze metrics and outcomes of marketing programs
- Track and report on budgets for assigned programs
Recommended High School Courses:
- agricultural education
- English
- communications/journalism
- art
- design
- graphic design
- computer skills
Education/Training Required:
Social media strategists may have an associates or bachelor’s degree in communications, marketing, business administration or a closely related field. When working in agriculture, an agricultural communications degree is more competitive for job-seeking individuals.
