Graphic Designer

Graphic designers create and design graphical marketing content and media using various software and technology. They work through various media producing the graphical elements of promotional materials: print, video, social media, presentations, advertising, blogs, newsletters, etc. They may help develop marketing campaign concepts and deliver them through multi-channel execution (print and digital).

What Responsibilities Will I Have?

  • Develop new creative assets for print following established brand guidelines
  • Develop creative concepts for business marketing or customer needs
  • Maintain an up-to-date knowledge and understanding of graphic design software capabilities and advancements
  • Integrate written copy into concise, easy-to-read designs
  • Work with communications and marketing teams to execute outlined marketing strategies
  • Be aware of changes, rules and regulations to content and conform to all quality and safety procedures
  • Develop and deliver marketing campaign concepts
  • Create digital assets for website and mobile sites
  • Support design needs of various departments as assigned
  • Ensure all brand standards are followed and maintain an appropriate and consistent image to represent a company or customer
  • Create and maintain packaging, labels, and technical labels/instructions for all products
  • Assist with company merchandise design, ordering and vendor relations

Recommended High School Courses:

  • agricultural education
  • English
  • mathematics
  • art
  • design
  • computer skills

Education/Training Required:

A graphic designer should obtain an associate or bachelor’s degree in agricultural communications, graphic design, digital marketing or another related field.

AgExplorer Partners