Brand managers help to create and manage the perceptions that consumers have of their company’s brand(s). To improve brand perceptions, they utilize consumer research and monitor consumer trends to track brand performance. They work closely with several departments within the company, especially the marketing department, to ensure that the brand is recognizable and encourages sales.
What Responsibilities Will I Have?
- Manage the brand from idea to execution
- Work with internal and external sales, operations, finance and communications teams to evaluate brand performance and identify opportunities for improvement
- Help in the development of new products for a company
- Provide feedback and analysis to senior management teams
- Assist in the development of packaging for agricultural products
- Develop points that differentiate their product’s brand from the competition
- Create micro-marketing and themed programs tailored to regional and key accounts
- Develop reports and presentations describing the performance data of a brand
- Prepare advertising and promotion plans for products
- Contribute to a broader digital strategy
- Develop and refresh sales templates, presentations and sell sheets
- Advise the marketing team to confirm that all marketing campaigns accurately promote the product and company brand
- Monitor key performance indicators to track brand performance
- Attend and promote products at appropriate tradeshow events
- Review complaints and suggestions relative to the assigned products
- Stay aware of industry trends and changes
Recommended High School Courses:
- agricultural education
- computer skills
A bachelor’s degree in agricultural business, business administration, agricultural communications, marketing, public relations or a related field is required to become a brand manager.