Agricultural Literacy and Advocacy Specialist

Agricultural Literacy and Advocacy Specialist
An agricultural literacy and advocacy specialist is responsible for designing, implementing and coordinating a platform that appropriately and consistently promotes agricultural literacy and advocacy. These specialists will work with an organization to ensure that the most effective literacy and advocacy methodologies and technologies are being utilized. They will also work with marketing and communications specialists to develop messages appropriate for consumers and develop a social media plan to promote literacy and advocacy content.
What Responsibilities Will I Have?:
- Work collaboratively with an organization to ensure that the most effective literacy and advocacy methods are utilized
- Design and develop resources and content for literacy and advocacy
- Develop and manage educational content that aligns with state educational standards
- Ensure program resources and strategies to support specific outcomes
- Collaborate with marketing specialists to develop messages appropriate for consumers
- Develop a social media plan to promote literacy and advocacy content
- Provide advocacy training to those with a vested interest in agriculture
- Evaluate and track metrics from programs conducted
- Create and manage budgets for programming
- Investigate innovative ways to bring agriculture to audiences off the farm
- Present to agricultural groups on the importance of agricultural advocacy and literacy
Recommended High School Courses:
The following high school courses are recommended: agricultural education, computer skills and writing.
Education/Training Required:
A bachelor’s degree in agricultural education, agricultural communications or another agriculture-related field is required. A passion for the industry and understanding of agricultural practices is a must.