Agricultural Literacy and Advocacy Specialist
Agricultural Literacy and Advocacy Specialist
An agricultural literacy and advocacy specialist is responsible for designing, implementing and coordinating a platform that appropriately and consistently promotes agricultural literacy and advocacy. These specialists will work with an organization to ensure that the most effective literacy and advocacy methodologies and technologies are being utilized. They will also work with marketing and communications specialists to develop messages appropriate for consumers and develop a social media plan to promote literacy and advocacy content.
What Responsibilities Will I Have?:
- Work collaboratively with an organization to ensure that the most effective literacy and advocacy methods are utilized
- Design and develop resources and content for literacy and advocacy
- Develop and manage educational content that aligns with state educational standards
- Ensure program resources and strategies to support specific outcomes
- Collaborate with marketing specialists to develop messages appropriate for consumers
- Develop a social media plan to promote literacy and advocacy content
- Provide advocacy training to those with a vested interest in agriculture
- Evaluate and track metrics from programs conducted
- Create and manage budgets for programming
- Investigate innovative ways to bring agriculture to audiences off the farm
- Present to agricultural groups on the importance of agricultural advocacy and literacy
Recommended High School Courses:
The following high school courses are recommended: agricultural education, computer skills and writing.
Education/Training Required:
A bachelor’s degree in agricultural education, agricultural communications or another agriculture-related field is required. A passion for the industry and understanding of agricultural practices is a must.
Future Job Market Outlook:
Typical Employers:
Agriculture literacy and advocacy specialists can work in a variety of roles, especially in organizations like the American Farm Bureau, National FFA Organization, checkoff programs and Agriculture in the Classroom. Some companies and even farms hire people in this capacity.
Suggested Professional Organizations and Associations:
- National Association of Agriculture Educators
- American Farm Bureau
- National Agri-Marketing Association
Average Annual Full-Time Salary:
$50,000
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Salary data is provided by the AgCareers.com Compensation Benchmark Review™.
These salaries should be considered as examples and are provided for educational and exploratory purposes.
The salary information provided should not be used as a benchmark. Actual salaries are influenced by numerous
variables including but not limited to demographics, size and scope of the role, level of experience,
qualifications, and education of the worker.
