Agriculture broadcasters use radio or television to report on stories that are relevant to agriculture viewers but may also be used by regional and national outlets reaching non-agriculture viewers. They collect and organize agricultural stories from news wires and other sources to share with viewers and listeners. They also help determine editorial content of network programming and in the audio production of promotional, commercial and value-added information.
What Responsibilities Will I Have?
- Gather and organize agricultural news materials from news wires and other sources
- Report on news or stories of interest for a specific publication/program
- Pitch story ideas and meet deadlines for the final cut of segments once approved
- Determine editorial content of network programming
- Share news, weather, market and feature programming with viewers/listeners
- Relate agriculture to a consumer audience
- Attend live, in-person appearances as scheduled by stations
- Cultivate regular communication with contacts outside the station related to agriculture
- Produce, write and narrate programs for radio, television and online content
- Work with producers and audio/visual crews
- Shoot video footage for segments
- Sell, compile and produce advertisement packages as needed
- Research background information to prepare for programs or interviews
- Moderate panels or discussion shows on agricultural topics
- Interview subjects in the studio and on location
Recommended High School Courses:
- agricultural education
- computer skills
- public speaking
A bachelor’s degree in communications, journalism, broadcasting, agricultural communications or a related field is required to be an agriculture broadcaster. Strong computer skills and knowledge of word processing and editing programs are also required. Writing as well as video and audio editing skills will give candidates a competitive edge.