Gerente de Relaciones Públicas y Comunicaciones
Public relations (PR), external relations and communications managers are responsible for creating and managing communication plans and directing relationship-building activities with the public, including consumers, clients and potential customers, as well as external associations, governmental organizations and media outlets. PR managers maintain and build a positive brand image for public affairs, share news that impacts the agriculture industry and the public and manage crisis communication. PR managers act as liaisons by managing relationships between their employers and external stakeholders to build trust.
¿Qué responsabilidades tendré?
Define communication strategy, including creation and management of communication plans, and supervise staff
Develop and maintain the organization’s brand and public image, working closely with marketing
Drive relationship-building efforts to shape trusting connections with the public and key stakeholders
Present information and news to the public and stakeholders, sharing beneficial data in easy-to-understand language and visuals, supported by analysts, market research, statistics and data
Successfully plan new product and service launches, ensuring maximum positive exposure and adherence to protocols; work closely with marketing and product managers
Serve as a liaison between the organization and external contacts, conferring with governmental and policy experts
Management of media liaison, press releases, speeches, promotional material and the creation of public relations opportunities and media coaching for senior managers
Oversee media relations and community outreach, often with a focus on agricultural conservation, sustainability and animal welfare practices
Proactively identify key issues that may impact the business and create strategies to address the problems
Direct crisis communication plans and external affairs; address negative issues surrounding products as part of business-unit marketing initiatives
Recommended High School Courses
The following high school courses are recommended: agricultural education, business, communications, speech, English, journalism, mathematics and art.
Education/Training Required
A bachelor’s degree in agricultural business, agricultural communications, public relations, communications, marketing or journalism is required.
